Ideal Client Profile by Maria Marsala

Are you at a point where you're thinking about accepting low profits, selling your business, or considering being employed again? Are you wondering how could continue working even more hours because you aren't reaching your sales figures even though you're doing so much marketing, selling and networking?

Most business owners or independent agents don't create an ideal client profile because they think they'll have no clients if they do. The reality is that you market to everyone, end up burnt-out, and don't attract the right clients.

Are you feeling overwhelmed, burnt-out or worse... thinking about changing fields or -- being employed again? Are you wondering how could continue working even more hours because you aren't reaching your sales figures even though you're doing so much marketing, selling and networking?

Here you will find one of the "Corporate Secret to Small Business Success"

I call it a Corporate Secret because corporations all have Ideal Client Profiles. But somehow small business owners don't learn about it, or think it's not necessary -- when it is.

Reading the eWorkbook and then doing the exercises has helped my clients work smarter. You'll start marketing to your ideal client instead of the whole world. And you'll easily say no to good things, because what you really want are great opportunities.

Listen, it's impossible to create a viable marketing plan unless you know who your ideal client is! Your marketing must be geared to attracting the types of clients who will pay you top dollar, not drive you nuts, and will send clients to you without you asking. When you know who your ideal client is, you'll spend your time and energy marketing directly to whoever has a high chance of becoming your next client!

What You'll Learn:

When it comes to ideal clients, you can read about them, but what you really have to do is create an Ideal Client Profile. Your cost for the TeleSeminar includes an Workbook that is a major tool to help you overcome the "working too hard for the dollars I'm making" syndrome.

We provide you with everything you need so that you'll start marketing to your perfect clients. You'll look at things like:

• Discover the 3 Reasons Why Being Specific Will Immediately Grow Your Business.
• Uncover the truth about why being a generalist can kill your business.
• Save time, energy, and money that's being wasted on customers that won't buy.
• Create your ICP- great for an individual, a company, or an association.
• How using your past can propel you into figuring out your future.
• 10 Common Mistakes (to avoid) when choosing your niche.
• Identify everything possible about your ICP - I'll give the 30+ questions you want to look at before you decide who your ICP is. (Demographics, Professional Interests, Personal Characteristics)
• Turn your profile into a maximum of 3 easy to remember sentences. (Oh-so-handy when someone asks you, "So, who is a good prospect for you"?)

You Receive All the Proven-To-Work Templates You'll Need

You'll create your ideal client profile through a process my clients call enlightening and mind-opening.

1. It starts by identifying your "Client From Hell"
2. Then you determine what your perfect client would look like by looking at predetermined questions we've put together.
3. You'll end up by creating your Ideal Client Profile - a statement to use any time you market, network, or advertise.
4. We'll provide you with all the templates you need to get it done!

Choosing an ideal client is also known as choosing your best fit client, and it's part of "target marketing." In fact, I like to use the metaphor of a target's bulls-eye when discussing ideal clients. You start marketing to reach your ideal client and you'll automatically start reaching other possible clients - those in the outer rings of the bulls-eye. Use our documents and work sheets to learn more and create your Ideal Client today.

We provide everything you need to create a viable Ideal Client Profile including our famous "client from hell" exercise (after all, we've all had a few). And your profile will be so easy to update... because you'll create your one-sheet Ideal Client Profile in a Word document. It's a business tool to help you keep focused on what's important to your business, help you increase your sales, and have fun!

Available on a CD for USA residents or as downloads for all others.

We provide a secure order payment process. Once you complete the order form, choose the appropriate box to pay us which is located on the bottom of our shopping cart form. Pay us in one of two ways:

1. Use your PayPal account and pay for it with money in your account, by echeck or most credit cards. OR
2. Use 2CO and pay using echeck or most credit cards.

P.S. You might be able to invest in your business education and get a tax write-off. (Obviously, you'll want to call your CPA or accountant for specific tax advice... but I wanted to give you the idea. So call them now.)

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