by Maria Marsala
Are you turning potential clients off or on? When you tell someone what you do, do they want to know more about you, or do you watch them turning off? When you attend a networking event, do you dread someone asking you questions about your business because you aren't sure how to answer them or you're concerned that you'll sound too sales-y?
Well... if your business introduction has the words anyone, someone or gives the feeling that your clients are anyone who breaths and has a credit card, then it's possibly that you're turning clients away. So, What do you do? Why should I hire you? What makes you different from the other "x's" I could hire? Who is your ideal client? What do you charge?
How you answer those questions - with great content and confidence - can sometimes mean the difference between a potential client wanting to continue a conversations with you or not.
And you want to learn enough about others in a fast way so you know if they're good for you to continue to speak to or if it's time to "move on."
In this ebook you'll receive the complete notes you'll need to networking smarter and create the two business tools that will help you stick out in a crowd of business owners. 1) Create your USP (Unique Selling Proposition - what's unique about you and your business). 2) Deliberately create a variety of elevator speeches or 30-second commercial to provide yourself with the words to confidently to "go forward and network."
You might be able to invest in your business education and get a tax write-off. (Obviously, you'll want to call your CPA or accountant for specific tax advice... but I wanted to give you the idea. So call them now.)
We'll provide you with all the information, resources, tools and exercises to help you create your very best USP and Elevator Speech. Then it's up to you go out there and meet great clients!
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P.S. You might be able to invest in your business education and get a tax write-off. (Obviously, you'll want to call your CPA or accountant for specific tax advice... but I wanted to give you the idea. So call them now.)
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